Warehousing & logistics · Saudi Arabia
Turning warehouse capacity into a steady pipeline.
Qualified inquiries from the right buyers, not just traffic.
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Projects / Smart mobility · Egypt
Launching a mobility brand into a crowded market.
We ran marketing and business development for a new ride-hailing brand, from launch plan to street-level campaigns and a corporate offer.
Client
A ride-hailing startup launching in Alexandria against global players.
Our role
Embedded growth team. We led marketing and business development from inside the company, reporting to the founders.
Market
Egypt
The objective
Build a brand riders and drivers trust, grow demand fast after launch, and open a second revenue line with companies.
The challenge
Global apps owned the market and the habits. A new brand needed to be noticed, trusted and chosen, with a startup budget.
What we delivered
Our contribution, workstream by workstream.
01
Position and launch
- Positioning and a local, human brand story
- Launch plan by area, audience and channel
- Rider and driver offers built for the first months
02
Win the street and the feed
- Digital and social campaigns for riders and drivers
- Outdoor campaigns across the city
- Launch events and community activations
03
Open a B2B line
- A corporate mobility offer for companies that move their people daily
- Sales materials and outreach to target accounts
- A proposal and pricing structure ready for decision-makers
How we helped
The difference it made.
A recognized local brand
A name riders and drivers in its home city recognize and use.
Demand that kept growing
Demand grew several times over in the months after launch.
A second revenue line
A ready B2B offer that turns companies into recurring clients.
Capabilities used
Positioning
Launch planning
Paid social
Outdoor media
Events
B2B sales
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