Insights
Notes on B2B growth in Egypt and the Gulf.
Practical articles on tenders, lead generation, market entry, bilingual websites, AI search and the numbers that reach the pipeline.
-
Getting your company cited in AI search: a B2B guide to GEO and AEO
How assistants such as ChatGPT, Gemini and Perplexity choose which companies to mention, and the practical steps that make yours easier to find and cite.
-
Four marketing numbers that reach the pipeline, and how to track them
Qualified leads, cost per opportunity, pipeline value and conversion by source. What each one means, how to calculate it and what to set up to track…
-
Building a bilingual Arabic and English website: what to get right
Right-to-left layout, URL structure, hreflang, fonts and content that is written rather than translated. A checklist for B2B companies in the Gulf and Egypt.
-
B2B lead generation in Saudi Arabia and the UAE: choosing channels that reach the pipeline
How to choose B2B channels in Saudi Arabia and the UAE, write for buyers in Arabic and English, and stop qualified leads going cold after the…
-
Fractional CMO: what it is, and when a B2B company needs one
A fractional CMO gives you senior marketing leadership for part of the week. Here is what the role covers, when it fits, and how to judge…
-
How to bid on Saudi government tenders through Etimad: a practical guide
What Etimad is, what you need before you can bid, and how to decide which Saudi government tenders are worth the effort.