How we work
A clear process, signed off at every stage.
Five stages, each with an output you approve before the next begins. The same team stays with you from the first audit to the systems that keep growth running.
- Deliverables as numbers
- You own every account
The process
Five stages.
Discover
An audit of your marketing, buyer research, a competitor review and interviews with your sales team.
You sign off: The gaps that matter
Define
Positioning, messaging, the channel plan and how the budget is split.
You sign off: A one-page strategy
Create
Brand assets, content, the website, apps and campaign creative.
You sign off: Everything ready to go live
Launch
Campaigns run on the agreed channels and are optimised every week.
You sign off: A live pipeline
Scale
We cut what fails, grow what works and open new channels or markets.
You sign off: Growth you can repeat
Your first 90 days
How a new retainer starts.
Month 1: set up
Audit, approvals, first content and tracking across your ads, website and CRM.
Month 2: launch
Campaigns and content go live on the agreed channels.
Month 3: optimise
Budget moves toward what works, and we set targets for months four to six.
What we report on
Four numbers that reach the pipeline.
Reach and follower counts appear only as context.
Qualified leads
People who match your ideal customer and have a reason to buy, counted the way your sales team counts them.
Cost per opportunity
What it costs to start a real sales conversation, by channel. More useful than cost per click.
Pipeline value
The value of the deals our work puts in front of your team, tracked in your CRM.
Conversion by source
Which channels turn leads into contracts, so the budget follows results.
Engagement models
Three ways to work with us.
Fractional CMO
Senior leadership, part time
- Strategy, budget and team direction
- Embedded in your team
- Briefs and manages suppliers
Commitment: 6 to 12 months
Most chosen
Monthly retainer
Your marketing function, run for you
- Campaigns, content and social
- Weekly optimisation
- Monthly pipeline report
Commitment: 6 months minimum
Project
A defined launch or build
- Brand, website or app
- Company profile or tender pack
- Fixed scope and timeline
Commitment: Per project
Agreed in writing before we start
So both sides know what success looks like.
- Deliverables as numbers
- Response times for requests and approvals
- Out-of-scope work and its rate
- Who owns accounts, assets and data (you do)
Commercial terms
Simple and stated up front.
- Monthly fees paid in advance
- Media budgets paid by you, separate from fees
- Website and app builds quoted as projects
- Month to month after the minimum term
FAQ
Questions we often hear
Short answers. Anything else, ask us on the discovery call.
How long is the minimum commitment?
A fractional CMO engagement runs 6 to 12 months and a monthly retainer has a 6 month minimum. Projects run for their agreed scope.
Who works on our account?
Senior people. The people who plan your work also run it, supported by specialists in design, content, media buying, development and analytics.
How do we approve work?
Each stage ends with an output you sign off. Day to day, response times for requests and approvals are agreed in the contract.
What happens to our accounts if we stop?
Nothing changes hands, because they were always yours.
Direction before speed
Start with a discovery call.
We will walk you through how the first 90 days would look for your company.