Software product · UAE
From first launch to three markets.
Ministries and government bodies in the UAE use the product.
See the project
Projects / IT solutions · Saudi Arabia
Marketing that knows which leads are ready.
Full HubSpot automation, lead scoring and conference marketing for an IT solutions provider.
Client
An IT solutions provider selling to enterprises and the public sector in Saudi Arabia.
Our role
Marketing and automation partner. We built the system and ran the marketing that feeds it.
Market
Saudi Arabia
The objective
Turn many scattered leads into one pipeline and focus sales time on the buyers most likely to sign.
The challenge
Leads came from campaigns, events and partners, with no way to tell which ones were ready for sales.
What we delivered
Our contribution, workstream by workstream.
01
One system
- HubSpot setup, structure and data clean-up
- Automated nurture and follow-up
- Dashboards for marketing and sales
02
Lead scoring
- Scoring rules agreed with sales
- Hand-off from marketing to sales at the right moment
- Reports on what turns into opportunities
03
Marketing and events
- All marketing activity, online and offline
- Conference presence in Saudi Arabia and abroad
- Event leads captured and followed up in the CRM
How we helped
The difference it made.
Sales time on the right buyers
Reps call the leads most likely to buy first.
One pipeline
Every campaign and event feeds the same system.
A visible brand at key events
A consistent presence at the region’s technology conferences.
Capabilities used
HubSpot
Lead scoring
Marketing automation
Events
B2B content
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