Business consulting
Business consulting and marketing strategy
A clear plan for where to compete, who to sell to and what to say, from senior people who stay on to carry it out.
- Arabic and English
- One team, one contract
Who it is for
Sound familiar?
Entering a new market
You are launching a product or entering a country, and need a plan your board and sales team both believe.
Spending without clarity
You spend on marketing every month and cannot see what it returns.
No senior marketing lead
You need senior judgement, but a full-time CMO does not make sense yet.
What you get
What we deliver.
Market and buyer research
Who buys, how they decide, who else they consider and where you can win.
Ideal customer and messaging
The companies and roles worth pursuing, and what to say to each.
Go-to-market plan
Where to compete, which channels to use, in what order and with what targets.
Marketing plan and budget
A year of activity with the budget split by channel and tied to pipeline targets.
Journeys and sales alignment
How buyers move from first contact to contract, and a clear handoff to sales.
Fractional CMO
Senior marketing leadership inside your team for 6 to 12 months.
How it works
From first call to results.
Discover
We audit your marketing, interview your sales team and research buyers and competitors.
Define
We agree positioning, messaging, channels and budget, written as a one-page strategy.
Carry it out
We run the plan with you, or brief your team and stay on as advisers.
What we measure
Judged on numbers, not activity.
A signed-off strategy, a budget allocation and the pipeline targets it sets. Once campaigns run, we track qualified leads, cost per opportunity and pipeline value against those targets.
Proof from our work
For an ERP consultancy in Egypt we wrote the sales strategy and customer journeys behind its website, company profile and dashboards.
FAQ
Questions we often hear
Short answers. Anything else, ask us on the discovery call.
What does a fractional CMO do?
A fractional CMO is a senior marketing leader who works part of the week inside your company. At Arctore this covers strategy, budget and team direction, usually for 6 to 12 months.
Do you only write the strategy?
You choose. Most clients ask us to carry out what we plan, because the same team builds the website, campaigns and sales material. We can also brief your team and stay on as advisers.
How much does a strategy cost?
Strategy work is quoted per project or included in a fractional CMO engagement. You get a written quote after the discovery call.
What happens in the first 90 days?
Month one covers the audit, approvals, first content and tracking. Month two is launch. Month three is optimisation, and we set targets for months four to six.
Direction before speed
Let us talk about business consulting.
Book a discovery call. We will look at where you are now and tell you where we would start.