Government & social sector · Qatar
Public messages people trust.
Information people understand and trust.
See the project
Projects / Media & publishing · Qatar
Bringing print brands to digital audiences.
Advertising and social media for newspapers, a publisher and a printing house.
Client
Leading newspapers, a media group and a printing house in Qatar.
Our role
Advertising and social media partner across several titles.
Market
Qatar
The objective
Grow digital audiences for established print brands.
The challenge
Readers moved online. Trusted print names needed to be just as present on social media.
What we delivered
Our contribution, workstream by workstream.
01
Advertising
- Advertising campaigns for each title
- Audience targeting by title and language
02
Social media
- Social media management across titles
- Consistent publishing rhythm
- Content adapted from print to social
How we helped
The difference it made.
Wider digital reach
Print brands reaching new readers online.
A consistent presence
Every title active and recognizable on social media.
Capabilities used
Advertising
Social media management
Content
Media
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Campaigns that ran throughout both tournaments.
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Direction before speed
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